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15.11.17

My Phone Is My Best Friend

My Phone Is My Best Friend
Hoi allemaal!

Ik kan bijna niet geloven dat het alweer half november is! Voor je het weet krijg je de donkere dagen voor kerst. Stiekem vind ik deze dagen het leukst en het gezelligst. Lekker de kaarsjes aan als het buiten koud is en hard regent of in je pyjama na een lange dag op de bank ploffen met een kop thee bij de openhaard. In mijn vorige blog heb ik jullie laten weten wat ik van de nieuwe haar scrub van The Body Shop vind. Vandaag wil ik met jullie een blog post delen over de iPhone 7 en waarom dit een must have is. Lees gauw verder!

Tegenwoordig is je mobiel natuurlijk onmisbaar. Ik neem hem overal mee naartoe, en het is eigenlijk gewoon een verlengstuk van mij geworden. Ik moet toegeven dat ik soms iets te vaak op WhatsApp kan zitten inplaats van leren voor een tentamen. Het is goed om bereikbaar te zijn, maar op sommige momenten moet je jezelf ook even rust gunnen. Zelfs mijn oma heeft dit jaar een iPhone gekocht en dat vind ik alleen maar erg cool van haar om met de tijd mee te gaan! Ik heb nu de iPhone 6S maar zou super graag de iPhone 7 willen hebben. Deze staat nu op mijn wish list voor de kerst! 

My Phone Is My Best Friend
BRON: WEHEARTIT




Wat is er zo speciaal aan de iPhone 7?
Apple is mijn favorite merk qua electronica. Ik vind de designs gewoon erg mooi en daarnaast vind ik de apparaten veel makkelijker om mee te werken in vergelijking met Samsung. Stiekem vind ik dat er voor Apple de leukste accessoires te vinden zijn en er ook de meeste keuze is.  Hieronder zal ik een paar redenen geven waarom jij ook de iPhone 7 op je verlanglijstje moet hebben. 
-Steviger. Het toestel is vergeleken met de andere iPhones veel robuuster gebouwd. Ik weet van mijzelf, hoe netjes ik ook omga met mijn spullen, je kunt toch altijd je mobiel laten vallen. De iPhone 7 is gemaakt van aluminium in plaats van glas, dus grote kans dat je mobiel na de val nog leeft!
-Waterproof. Wat ook super handig is, is dat het toestel waterproof is. In dit filmpje kun je zie wat er gebeurd als je de iPhone in een beker met water, limonade en koffie legt. Spoiler alert: hij blijft het doen! Nu kan je onbezorgd mooie foto's maken in aan het strand en in zee. 
-Stereo speakers. De speakers zorgen voor een mooi en krachtig geluid. Zo heb je geen extra speakers meer nodig en kun je thuis zelf een mini-feestje bouwen!
-Langere batterijduur. Wat ook heel goed is, is dat de batterij langer mee gaat. Deze iPhone heeft een A10 Fusion-chip en is beter dan die van de iPhone 6S. Hij gaat ongeveer 2 uur langer mee en dat is altijd fijn! 
iPhone 7 specificaties en kleuren

Hierboven kun je zien uit welke kleuren je allemaal kunt kiezen. Ik vind persoonlijk de roségouden iPhone heel mooi. Maar ook de gouden en zilveren passen overal bij. Als je een groter scherm fijner vindt, dat is er ook nog de iPhone 7 Plus.  Op de site van T-Mobile kun nog veel meer informatie vinden en kun je ook als je dat super graag wilt de iPhone 7 kopen


Bedankt voor het lezen van mijn blogpost! Ik hoop dat jullie net zo enthousiast zijn geworden over Apple als ik. 
Question time - Wat vind jij van de iPhone 7?

Liefs,
Isabella🖤



13.11.17

My November Fashion Wish List




NOVEMBER FASHION WISH LIST


“I really need new clothes.” 
 - Me, every morning 
Ok, so I have to admit that maybe just maybe I love to shop. A lot. Shopping just makes me forget about everything for a while. It’s fun to, not just alone but also with your friends and family. I’m always excited to find out the seasons new trends and styles and look for ways to incorporate those into my own style if I like the trends. I think that my style depends on my mood and on the type of day. On Mondays I don’t want to get out of bed, so I try to pick my outfit the day before. An outfit that will make me confident, will make me feel good about myself and will make me want to start the week fresh. Style really says so much about who you are as a person. It’s a creative way of showing who you truly are without having to use any words. I love looking shopping in stores just as much as looking online for new cute items to add to my collection. The past few months I’ve been so busy that I haven’t bought a lot of new items. It’s defenitely time my wardrobe gets a total revamp. Also, the Christmas season is just around the corner. And who am I not to have any glitter in my closet!? I thought it would be a good idea to show you my wish list for  November and maybe inspire you to also create your own Wishlist!  

1. The first item on my Wishlist is this very cute Illuminated sequin mini dress from Urban Outfitters. I love the champagne pink shade and the details at the neckline. €185


LEAVE A LITTLE SPARKLE
WHEREVER YOU GO 






2. I’m also in need of  some warm and cute pullovers or sweaters for winter. I’m always cold haha, so it’s really a must have. This sweater is from Nasty Gal, a brand that sells cool and original clothing. It’s very comfy because it’s oversized and love the chenille knit pattern. €60  



 3. I can’t get over how cute these socks are! They are bear socks in black and white and also a perfect gift for your bff or for yourself of course.  They are from American Eagle Outfitters and will for sure keep you warm this winter.



4. Jacket can’t be forgotten on the list. There are a lot of different types of jackets. From all of them the peacoat is my favorite. It’s elegant, classic and girly and totally fits to my style. This coat is from JCrew and is made from Italian wool. €218

5. Last but not least, a skirt to complete my closet. I don’t wear skirts very often. it’s nice to wear something different once in a while, so I put in on my november wish list. It’s a faux suede skirt from the cute and affordable brand called SheIn. €16

Thank you so much fro reading todays post! I hope you can’t wait to go shopping as well now! Question time - What is your number 1 item on your wish list? 👗👛 

Have a lovely day,

Isabella 

11.11.17

What Is A Search Engine & How Does It Work?

Semalt Expert From Islamabad: What Is A Search Engine & How Does It Work?

What Is A Search Engine & How Does It Work?
Most people often wonder how search engines rank websites. So, what is a search engine and how does it work? Search engines are web sites on the internet that help users to find information stored on the internet. 
At the most basic level, the word 'search engine' is used to describe crawler/spider-based search engines as well as directories powered by humans. Both types of search engines collect their listing in different ways, however, in this article, Sohail Sadiq, a top specialist from Semalt, focuses on Google's search engine.
What Is A Search Engine & How Does It Work?

Primarily, search engines have 3 things in common:

1. Their search on the internet is based on specific words that are determined as important
2. They store the index of these words and the sites where the words were found
3. They allow visitors or users to search for words or combination of words found in that index
During the crawling process, search engines employ automatic scripts known as spiders or crawlers that continuously browse the web. Crawlers are directed by a program that provides the URLs for the scripts to crawl.
After the crawling process, copies of the web pages found by the spiders are indexed. The website's indexing program record words from individual pages together with the URLs where the words were found in a table.
When a search engine return results in response to a query typed in by a user, it provides the most relevant results depending on the query made. Normally, results appear according to a set criteria which is determined by algorithms used to measure the relevance of the content against the words typed in by the user searching for specific information.
While the formulas used by search engines are closely guarded secrets, the number of time a specific word appears in content and its position in the website copy are usually the main factors that determine the relevance of the page to the particular word. Results that are deemed as highly relevant are listed at the top of the search engine resultscompared to less relevant results. Other factors that determine how search engine rank results include page titles, internal links to other pages, incoming links from other high authority sites and Meta tags.

Paid results versus organic results

Normally, search engine deliver results in two categories: paid results and organic results. Organic results occur due to the process outlined above. On the other hand, paid results involve a marketing technique in which webmasters pay search engines to enable their sites to show up in search results. Apart from making sure that websites are indexed, paid inclusion guarantee that crawlers visit their sites more often. Different search engines categorize paid results differently. While some display paid inclusions are advertisements, others show them as results alongside organic results.
What Is A Search Engine & How Does It Work?

What is search engine marketing?

Search engine marketing, commonly known as SEM refers to the process of making changes to a site in order to enhance its rankings in the result pages of directories and search engines. Most of the time, the word SEM is used to denote paid techniques aimed at enhancing a website's rankings. These include pay per click (PPC), pay per inclusion, banner ads and other marketing programs provided by search engines.

Search engine optimization

Search engine optimization, fondly known as SEO is the process of changing a website's structure and content to make it easier to appear on organic search engine results. These techniques include:
  • Changing Meta tags or titles
  • Optimizing URLs
  • Rewriting body copy
  • Getting rid of flash content or frames
  • Incorporating incoming links, internal links and exchanging links with authority sites
  • Incorporating a sitemap
  • Optimizing content using PDF files
  • Optimizing directory structure

What Is A Spider Bot & How To Fix It?

Semalt Islamabad Specialist – What Is A Spider Bot & How To Fix It?

Semalt Islamabad Specialist – What Is A Spider Bot & How To Fix It?
Various people focus on placing lots of keywords and phrases with backlinks in their profile sections of blogs and the comment section. How the bots and spiders work and how the information is placed on the text will determine how well your site is ranked in the search engine results
Sohail Sadiq, a leading expert from Semalt, focuses here on the fact that you should instruct the spiders and crawlers about how your web pages should be indexed, and this can be done with the tag:rel="nofollow" anchor. It will definitely decrease the outgoing number of your links and will help maintain your site's page-rank for a lifetime. 
Semalt Islamabad Specialist – What Is A Spider Bot & How To Fix It?
MSNbot, Googlebot, and Yahoo Slurp are all bots, crawlers, and spiders that are responsible for harvesting information for the search engines. If you track the statistics of your website, you may see Yahoo Slurp, Googlebot, and MSNbot as welcomed guests and these search engine bots collect information about your web pages for their respective search engines. Seeing these spiders and bots frequently is desirable as it means your site is being crawled almost daily and its content will be shown up in the search engine results (SERPs).

What is a spider bot?

A spider bot is a specific computer program that follows particular links on a website and collects information about that site to be shared online. For instance, Googlebot follows the SRC or HREF tags to locate images and pages that are related to a particular niche. As these crawlers are not the actual computer programs, we cannot depend on them as they get caught by the dynamically created websites and blogs. When it comes to indexing your website through Googlebot, you would have to bear in mind that certain pages and images will not be appropriately indexed. Even the reputable and famous spiders obey particular instructions and directions of the robots.txt file. It is a document file that informs spiders and bots what they should index and what they should not crawl. You can also instruct the robots not to follow any link of a page with the specific meta-tags such as "Googlebot".
Semalt Islamabad Specialist – What Is A Spider Bot & How To Fix It?

How to fix the bots?

Some bots are good while the others are bad and should be gotten rid of as soon as possible. The bad bots don't care anything about the robots.txt files, and are there to collect your sensitive information as well as your email IDs. To fight the bad bots and similar spam, you should use the javascript as it helps hide your email addresses. However, anything that's written to avoid the bad bots will be broken by the worst bots in no time. Companies fight bad bots and give them what they are looking for, hiding their email addresses and sensitive information. They are smart enough to guess all the email addresses in no time. We hope that will have cleared up your confusions about what are bots and how do they work. You now know the difference between bots and spiders or crawlers and how they collect information about your website or blog. If you have more questions in your mind, you may post them in the comment section and can expect a reply soon.

Why Do Websites And Search Engines Use Web Crawlers?

Semalt Islamabad Expert: Why Do Websites And Search Engines Use Web Crawlers?

Semalt Islamabad Expert: Why Do Websites And Search Engines Use Web Crawlers?
The process of web crawling can be defined as the use of web crawlers to perform search engine optimization. 
So what is a web crawler? Michael Brown, the Customer Success Manager of Semalt, explains that a web crawler is a script program used by search engines to browse the web automatically and methodically. A web crawler is used by search engines to blend all the top results in a search. It provides the user with options for images, or images, video, audio, news, yellow pages and white pages. Web crawlers are also referred to as web spiders or search engine robot.
Semalt Islamabad Expert: Why Do Websites And Search Engines Use Web Crawlers?

Role of web crawler

A web crawler plays a very important role in a search engine. It plays different roles to ensure the search engine is working efficiently. Every search engine requires the use of web spiders for several reasons. The roles of web crawlers include.
Provide data. Most web sites and search engines use web crawlers provide them with the latest data from every other website. A web crawler is able to merge all the information in a search.
Create copies of all visited pages. This is a very important role of web crawlers. Their ability to copy all visited pages plays a vital role in facilitating fast searches in a search engine. A user will, therefore, be able to view their latest searches and all the information provided all through the web. The web pages downloaded by the web crawlers are also used by search engines to enhance search speed.
Create entries of a search engine index. A web crawler generally crawls throughout the web and reads all websites information and other details. It then uses this data to from a search engine index.
Build and revise indexes. After going through all websites and their webpages, eventually, the web crawler returns home. Once it's returned home, the information gathered will be used by the search engines to revise and build search indexes. Most such engines such as Yahoo and Google use web spiders for this purpose.
Automating maintenance tasks on websites to validate HTML code, gather all types of information from different websites and to check links, websites use web crawlers. Their ability to gather all this information is important for the maintenance of a website. If a site is using a web spider, the information the web spider gathers is automatically updated on the website or the search engine. All related searches will also be updated meaning the site is always up to date with every detail of information on the web.
Semalt Islamabad Expert: Why Do Websites And Search Engines Use Web Crawlers?
The information gathered by a web crawler is determinant to the data displayed in a websites index. Every search engine and website depends on their web crawlers to gather all the information and keep them updated. Their relevancy is greatly determined by what their web crawlers gather. What is displayed during searched is also determined by the information gathered by the crawlers from websites. The web crawler ensures that when a search begins, the search engine will provide every single piece of information that relates to relevant keywords on the search.

Top 10 Bots You Should Know About

The Semalt Islamabad Expert Describes Top 10 Bots You Should Know About

The Semalt Islamabad Expert Describes Top 10 Bots You Should Know About
Botnets and bots are associated with hackers and cybercriminals stealing the data, credit card numbers and identities of the users on the internet. Bots often serve positive purposes too, and separating bad bots from good bots can make a difference in how you will protect your site and ensure that it receives quality traffic from the search engines. Almost all good bots are crawlers sent out by Google, Bing, and Yahoo to index the content for social media platforms and their search results. If you want the good bots to visit your site, you should know everything about them. They will definitely bring you more profit and success, and shutting them down can destroy your site's ranking on the internet. At the same time, you should pay attention to shutting down the bad bots. 
Michael Brown, a top specialist from Semalt, discusses here top ten bots you should know about.
The Semalt Islamabad Expert Describes Top 10 Bots You Should Know About

1. Googlebot

It is Google's web crawling bot and is often regarded as the spider. Googlebot makes use of algorithmic procedure and determines which websites and blogs are ready to be crawled. It fetches each site separately based on its layout and quality of the text. Googlebot's crawl procedure stars with the list of web page URLs that are generated by other crawl procedures and are augmented with the Sitemap data provided by the webmasters. It cleverly detects links like HREF and SRC on the web pages and adds them to its list of pages to be indexed.

2. Baiduspider

Baiduspider is the robot of a famous Chinese search engine, Baidu Chinese. This is a leading search engine of China for audio files, pictures, and blog posts.

3. MSN Bot/Bingbot

This web crawling robot or bot is deployed by Microsoft and gathers information from the websites to build the searchable index for the Bing search engine.

4. Yandex Bot

The Yandex bot is Yandex's search engine bot or crawler. Yandex is a famous Russian company that operates one of the best and largest search engines in Russia with over sixty percent market shares in this country. Yandex is ranked as the fifth best search engine in the world and has more than 130 million searches every day as of September 2017 and more than 23 million visitors.

5. Soso Spider

Soso.com is another Chinese search engine. It is the property of Tencent Holdings Limited, a company known for the creation of QQ. As of 2015, Soso is ranked as the 35th best, and most visited site in the world and the 12th best website of China, and the ranking has been updated by Alexa. Soso receives more than 21,063,490 page views on a daily basis.

6. Exabot

Exabot is a famous web crawler of France, which was founded in 2000 by Dassault Systèmes. This search engine pioneer is behind various mega-budget technology projects. ExaLead provides us with accurate and useful information from the internet.
The Semalt Islamabad Expert Describes Top 10 Bots You Should Know About

7. Sogou Spider

Sogou.com is yet another Chinese search engine, which was founded in August 2010. Currently, its rank is 121 in the Alexa's Internet ranking. Sogou provides us with the index of more than ten billion web pages.

8. Google Plus Share

Google Plus lets us share the recommendations with our friends, family members and other people in the world through Google search. Its button helps initialize the Google's share abilities and provides us ways to give our visitors something to get amazed with.

9. Facebook External Hit

Facebook lets the people send links of useful and informative content to their friends on social media. Its system operates through the temporary displays of pictures and details are provided about the web content, such as titles of pages, URLs, videos and images. The Facebook system can easily retrieve the information once the user provides the links.

10. Google Feedfetcher

Google uses it for grabbing the Atom and RSS feeds when the people add them to the Google Reader and Google homepages. Feedfetcher gathers and refreshes the user-initiated feeds and does not crawl them in the Bing searches and other services of Google.

Is Your E-Commerce Website Crawlable?

Semalt Islamabad Expert: Is Your E-Commerce Website Crawlable?

Semalt Islamabad Expert: Is Your E-Commerce Website Crawlable?
Understanding search engine optimization (SEO) basics is a necessary prerequisite when it comes to online and digital marketing. Social media platforms have recently been the topic of discussion due to real traffic conversion and a high number of potential visitors encountered. 
Michael Brown, a top expert from Semalt, assures that understanding SEO basics is of uttermost importance to grab potential users' attention and improve your e-commerce website visibility in real time.
For SEO beginners, optimizing your website for easier navigation and spiders crawling can earn you real traffic. Your online campaign does not have to be that hectic. What is search spider? This is one of the questions that have been hitting the minds of search engine optimization beginners working on making their online career fruitful. 
Semalt Islamabad Expert: Is Your E-Commerce Website Crawlable?

Understanding SEO basics

When it comes to covering public relations and digital marketing, understanding the roles of bots and spiders in your ranking cannot be ignored. In marketing, search spiders and bots help to index web and blog pages. For beginners, crawlable means that search engines can easily discover the links within your website.
Search engines send developed programs such as bots and spiders to index your registry files, galleries, and web pages. Some issues make it difficult for search engines to re-visit your web pages and files. If such a scenario occurs, your top pages end up missing in the main engine's database. In the long run, your potential visitors will not be able to access your content in the search results.
Failing to manage your website can easily downfall your site. As a marketing consultant, don't let some of the search engine optimization features go untouched. Here are common mistakes executed by webmasters and marketing consultants in their SEO campaigns.

Embedding navigation links in flash files

In the past few years, Google Incorporation has been working on helping bots and spiders to index flash files. However, the project is still underway. Embedding links to flash files can really ruin your marketing career by making your site rank low in the algorithms.

Navigation links embedded within forms

Embedding links within forms is a technique that can make your converting keyword rank last in the algorithms. Filling a form to read content can be a real nuisance to some of your users. In addition, embedding links within forms makes it difficult for search engines to index your content.

Embedding navigation links in JavaScript

If your e-commerce website comprises of 230 pages, but only 180 of the pages get crawled by spiders, it means that 50 pages do not drive traffic to your website. Search engines have been having a problem when it comes to crawling links embedded in JavaScript. Embedding links on your top pages can save the day by attracting and driving traffic to your website.

Tips on how to make your site crawlable

Semalt Islamabad Expert: Is Your E-Commerce Website Crawlable?
  • Use breadcrumb or footer navigation to generate alternative links for your web pages
  • Generate and embed text links for your crucial pages
  • Optimize your site with CSS code and generate navigation elements

10.11.17

The Body Shop Fuji Green Tea Cleansing Hair Scrub Review

Hey everyone,

Recently The Body Shop launched their first ever hair scrub. The brand is doing great on selling veganic beauty products, no animal testing and many more innovative ideas yet to come. The Fuji Green Tea Cleansing Hair scrub is the perfect way to refresh and soften your scalp. I've tested it out and read further now to see if this scrub is just as amazing as it sounds!

The Fuji Green Tea hair line blends a little bit of Japanese green tea, salt crystals, trade honey and mint menthol. You'll love this if you're a nature love because the products are all inspired by the force of nature. As the name says it, the leaves are really collected on the hills of Mount Fuji which is really cool! Besides the scrub you can also find on their webshop or in their shop a shampoo and a conditioner to get the optimal results. This scrub will clean your scalp from any dirt, hair products or sweat. The Body Shop promises the scrub will also give your hair a soft glow and will refresh your hair in a few minutes. It also stimulates the blood flood on your scalp and will make your hair look heathy. 

The Body Shop Fuji Green Tea Cleansing Hair Scrub Review

To see if all these promises were really true, I tested it out and was very happy with the results. I find it the easiest to just use the scrub when you're under the shower. My hair is due to hormones always quite greasy and I wanted to see if it really made my scalp feel refreshed. The texture of the scrub is jelly like and smells really good! It's not something like a perfume, it's smells like mint and natural ingredients. 


The Body Shop Fuji Green Tea Cleansing Hair Scrub Review


You need to massage the scrub gently on your scalp to get the full effect. It felt really soft and clean afterwards and it foams as well. It feels as if you're using a normal shampoo and it's very easy to rinse out. When I blow dry my hair afterwards, it still feels soft and with a healthy glow. 


The Body Shop Fuji Green Tea Cleansing Hair Scrub Review
I would definitely recommend this scrub, even tough you maybe wouldn't pick it out fast yourself. You just need to try it once because the product does make their promises come true! The product retails for $29 at Thebodyshop.com. If you're not sure yet, you can also ask for a sample on their website. 

Question time - Would you ever try an hair scrub?

Have a lovely day,
Isabella❤